LOST KITTIES
Lost Kitties was the first project I worked on after joining Hasbro’s newly established Quick Strike team. The team’s purpose was to create and launch new toy brands within Hasbro’s collectible toy space.
Every Lost Kitties character belongs to a squad that has its own unique personality. Leveraging the internet’s meme culture and love of cats, Lost Kitties came in milk carton shaped packaging. Inside each carton hidden within shaping compound, you can find a random collectible figure and meme sticker.
Can you find who'z hidin inside?
Role: Graphic Designer, Package Designer
Project Scope: Create and launch a brand new collectible toy IP for a inclusive demographic
For: Hasbro
The success of the brand’s initial launch saw the creation of subsequent product lines like Lost Kitties Kit-Twins, Itty Bitty Lost Kitties, and Lost Kitties Mice Mania!